MADE BY MOUNTAINS STORY
Made by mountains, loved by locals
“Fortunately, there are so many great companies in Western North Carolina that I don’t have to go far to find the gear that I’m looking for to have a great ride.”
Author, Eastern Band of the Cherokee citizen, and avid cyclist Annette Saunooke Clapsaddle shares her thoughts with local filmmakers, Erin McGrady and Caroline Perdue at Authentic Asheville, about finding the best local outdoor gear to get outside in Western North Carolina.
find gear from wnc
Did you know that Western North Carolina has the highest concentration of outdoor gear brands East of the Rockies? We do! And we want you to know that there’s a good chance that the outdoor brands you love most make their home in these mountains too. With that pride of place in mind, we worked with local filmmakers, Erin and Caroline of Authentic Asheville, to bring outdoor companies together to celebrate our home – the Outdoor Hub of the East.
Comfort, local, responsible
In this short film, author, Eastern Band of the Cherokee citizen, and avid cyclist Annette Saunooke Clappsaddle visits a local bike shop to find the WNC gear to tune up and kit up for a fun day outdoors. She describes her shopping priorities – comfort, locally-made or acquired, and keeping in mind the responsibility to steward the trails and care for the land that we have the privilege to enjoy.
community ties and the spirit of stewardship
Western North Carolina’s outdoor brands are made with strong community bonds and the spirit of stewardship and adventure in these beautiful mountains we call home. We’re proud to collaborate with fellow Western North Carolina outdoor companies and the Outdoor Business Alliance to celebrate the local gear makers and retailers that embody our outdoor industry.
Find local gear from WNC, and support our local gear shops. Our outdoor industry is made by mountains and loved by locals!