Western North Carolina celebrates a unique and tight knit fly fishing community with an immense impact as an outdoor recreational economic driver. As the popularity of recreational fishing in these waterways grows, more guide and gear companies are born in the region, and generations of families and more diverse communities become involved, we must work together in conservation efforts to ensure clean headwaters and healthy fish populations.

The Eastern Band of the Cherokee Indians have prioritized outdoor recreation to increase access and connection to their land, and drive an outdoor economy that increases quality of life and furthers a sense of community for all tribal citizens and visitors alike.

It’s about the people, it’s about the community, it’s about having fun every day at the office and the store, and making a difference.