The Blue Ridge Parkway near Mount Pisgah / Matt Canter

Adventure Local

Unmatched natural assets and a community intimately engaged in outdoor life make Western North Carolina’s mountains truly something to behold.

From peaks to valleys, lush forests to lakes and rivers, and trails to greenways, you’ll find it all a short drive, or even a short walking distance away.

With the greatest concentration of outdoor-focused companies East of the Rockies, Western North Carolina is the Outdoor Industry Capital of the East. Our local outdoor businesses, gear makers, guides, products and experiences have been built here, tested here and lived here.

Visit local outdoor retailers, pick up quality outdoor brands, and head to all the surrounding national forests, state parks, and outdoor recreation venues to have fun adventures and make memories here in these mountains.

Step in for a closer look at places and people that are made by mountains.



Outdoor Business Alliance

A thriving outdoor industry community with an unmatched collective spirit
Meet WNC’s Outdoor Industry

Return on Inclusion

The Unity Blaze means treating everyone, everywhere, equally, and welcoming everyone to enjoy the mountains that we all love.
Black Folks Camp Too and the Unity Blaze


Western North Carolina is within a one day drive of 50% of the United States population – over 178 million people.

What Makes WNC Special

    Beautiful WNC / Clay Banks

    Mountain Landscapes

    WNC is the perfect testing ground for outdoor makers to push the limits of their new designs right in their own background. Home to the highest point in the Eastern United States, Mount Mitchell, and the two most visited national parks in the country.

    Dropping in / Bellyak boats.

    Rivers, Streams & Lakes

    From dozens of flatwater lakes to miles and miles of world class rapids, WNC is a paddlers paradise and home to some of the biggest companies, outfitters, professional athletes and pioneers of the paddlesports industry.

    Asheville traffic / Cane Creek Cycling

    Mountain Towns & Cities

    Authentic communities, large and small, serve as a gateway to the outdoors. Our neighbors are chefs, artists, makers, and musicians who you pass on the trails or see at a local brewery and share your passion for the outdoors.rn

    Running the Art Loeb trail / Blyss Running

    Epic Trails

    Iconic, bucket list worthy trails that lead to craggy summits, down long descents, and traverse through varying landscapes, all accessible after work!

    Group ride near Old Fort / Camp Grier

    Supportive Community

    WNC has a small business and entrepreneurial support network rivaling major metros with a collaborative spirit unlike anywhere else.

    Great Outdoor Companies

    Our outdoor recreation companies compete brilliantly on the international stage, but they are dedicated to supporting one another at home and helping grow the outdoor industry here.

    These mountains make us industry leaders, thinkers, builders, growers, dreamers, makers, athletes and caretakers. How will these mountains make you?

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