Contact: Joanna Brown
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WNC: MADE X MTNS Launches Innovative Building Outdoor Communities Program

Launch Event & Workshop welcomes over 100 attendees representing 22 counties and Qualla Boundary.

ASHEVILLE, NC (September 21, 2022) – The WNC: MADE X MTNS Partnership officially launched the Building Outdoor Communities Program (BOC) on September 19-20, welcoming over 100 attendees for an introduction to this 2-year outdoor community economic development initiative. This place-based program will be focused on capacity building, technical assistance, training, connectivity, and education for communities seeking to advance their outdoor economy goals.

“It was an incredible celebration to host a diversity of stakeholders from across Western North Carolina in the same room to envision opportunities and strategies for thriving outdoor communities,” said Building Outdoor Communities Specialist, Bradley Spiegel.

Participants in this 2-day launch included community leaders, regional councils of government, economic developers, tourism professionals, land managers, user groups, academics, planners, public health organizations and more, all working together to grow Western North Carolina’s outdoor recreation economy.

Pisgah National Forest District Ranger, Jennifer Barnhardt, reflected: “Counties and land managers like the U.S. Forest Service can proactively collaborate, strengthen relationships, and further discuss the importance, uniqueness and value of WNC counties and communities that are intertwined by the National Forest lands. I am very grateful to be at the table and I want to highlight there is plenty of room for others as this program progresses,” she adds.

Vital partners in this work are Appalachian State University’s Center for Economic Research and Policy Analysis, six regional Councils of Government, and West Virginia University’s Brad & Alys Smith Outdoor Economic Development Collaborative. Teams will embark on a 7-month deep dive into data collection with community cohorts from September 2022 through August 2024 to strategically assess and prioritize outdoor infrastructure and economic development goals, forge pathways to implementation, and create an outdoor economic impact toolkit, so community leaders can be equipped with data to leverage future project investments.

“The presentations and site visits sparked some great discussions and ideas on how to grow the outdoor recreation economy in our region. The high level of energy in the room confirmed the value and timing of this work,” said Blue Ridge Parkway Foundation North Carolina Development Director, George Ivey.

Communities that successfully participate will gain the crucial user data needed to advance their outdoor recreation planning goals and will be eligible for technical assistance funds through a matching grant program to advance their top priorities.

To stay in-the-know about program updates, key events, and major milestones, join the Building Outdoor Communities mailing list.


About WNC: MADE X MTNS Partnership
The WNC: MADE X MTNS (Made By Mountains) Partnership is working to expand the outdoor industry and economy across North Carolina’s Appalachian region and catalyze rural development by building vibrant outdoor communities, driving outdoor industry growth, and empowering regional storytelling. The Partnership includes Outdoor Gear Builders of WNC, Mountain BizWorks, and the NC Outdoor Recreation Industry Office, as well as numerous stakeholders including regional universities, rural communities, economic development, and conservation organizations. With support from the Appalachian Regional Commission and Dogwood Health Trust, the WNC: MADE X MTNS Partnership celebrates, supports, and builds a stronger sense of pride around our region, our people, and the extraordinary outdoor recreation industry and culture that these mountains have made. For more information, visit or @madexmtns

    These mountains make us industry leaders, thinkers, builders, growers, dreamers, makers, athletes and caretakers. How will these mountains make you?

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